SYBCOM Advertising MCQ with Answers: Mumbai University 2021
SYBCOM Advertising MCQ with Answers
In _____, the presentation of goods and services is made before customers for selling the product.
- Publicity
- Personal selling
- Sales Promotion
- None of the above
News releases and press conferences are tools of _____.
- Sales promotion
- Public relations
- Direct market
- None of the above
_____ means offering monetary support in return for agreed benefits.
- Publicity
- Sponsorship
- Advertising
- None of the above
Telemarketing is a form of _____.
- Direct marketing
- Public relations
- Sponsorship
- None of the above
_____ is a paid form of mass communication.
- Advertising
- Publicity
- Salesmanship
- None of the above
Advertising is a sub-element of _____ mix.
- Product
- Promotion
- Price
- None of the above
_____ manages the reputation of an organization.
- Direct marketing
- Public relations
- Sales promotion
- None of the above
____________ is not an element of Integrated Marketing Communication.
- Internet
- Events and Sponsorships
- Physical Distribution
- Sales Promotion
___________ advertising creates generic demand for products.
- Primary
- Selective
- Social
- Trade
_____________ is the oldest form of advertising agency.
- Mega agency
- Space broker
- Creative boutique
- In-house agency
___________department in an advertising agency co-ordinates the advertising production process.
- Media
- Traffic
- Client Service
- Accounts
__________is a person in advertising agency responsible for writing headlines and slogans.
- Visualiser
- Media Executive
- Copywriter
- Account Executive
___________skill is required for people working in the creative department of an ad agency.
- Communication
- Visualising
- Marketing
- Organising
__________advertising is deceptive.
- Product
- Institutional
- Surrogate
- Local
Point of Purchase advertising helps in simulating __________ purchase.
- Impulse
- Planned
- Budgeted
- Online
‘Swacch Bharat’ campaign is an example of ______________advertising.
- Political
- Pro-Bono
- Institutional
- Trade
__________ refers to incremental value of the brand.
- Brand Image
- Brand Loyalty
- Brand Equity
- Brand Personality
___________ advertising helped Maggi to regain its market share after the crisis.
- Green
- Advocacy
- Political
- Product
Advertising spends on ____________ advertising is growing at a faster rate as compared to others.
- Digital
- Cinema
- Radio
_____ is the recipient of the advertising message.
- Target audience
- Advertiser
- Freelancer
- None of the above
The first newspaper advertisement was printed in _____.
- Times of India
- Bengal Gazette
- Maharashtra Times
- None of the above
Retailers operating in local areas generally undertake _____advertising.
- Local
- National
- Global
- None of the above
______ advertising is aimed at channel members.
- Consumer
- Trade
- Professional
- None of the above
Detailed information about the product can be given in ______advertising.
- Radio
- Television
- None of the above
_______ is the oldest type of advertising.
- Outdoor
- Radio
- None of the above
_____ advertising creates generic demand for products.
- Social
- Primary
- Selective
- None of the above
_____agency provides all advertising services under one roof.
- Creative boutique
- Full–service
- In–house
- None of the above
_________refers to the presentation by an advertising agency to a prospective account.
- Creative pitch
- Client over
- Accreditation
- None of the above
_______agency is owned and operated by the advertiser.
- Full–service
- Specialist
- In–house
- None of the above
_________department is concerned with routing and scheduling of advertising departments.
- Production
- Traffic
- Artwork
- None of the above
A_________agency sells its services on a piecemeal basis.
- Mega
- Modular
- In–house
- None of the above
__________refers to the closing an account with an existing agency and switch to another agency.
- Accreditation
- Client turnover
- Creative pitch
- None of the above
__________refers to the creation of moving pictures and images.
- Animation
- Graphics
- Dubbing
- None of the above
_________means communication through visuals.
- Animation
- Graphic designing
- Voice–over
- None of the above
_____ is the official advertising agency of the Government of India.
- SEBI
- DAVP
- AAAI
- None of the above
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The Indian advertising industry is regulated and controlled by _____.
- SEBI
- ASCI
- DAVP
- None of the above
Advertising is an element of _____.
- Production cost
- Distribution cost
- Indirect cost
- None of the above
________advertising is also known as Probono advertising.
- Primary
- Social
- Trade
- None of the above
ASCI is a _____ body.
- Statutory
- Non–Statutory
- Government
- None of the above
_____ code guides the advertisers, media, and advertising agencies.
- SEBI
- ASCI
- AAAI
- None of the above
The alphabet I in the AIDA process stands for _____.
- Interest
- Initiative
- Install
- None of the above
_________refers to the value and strength of the brand that indicates its worth.
- Brand image
- Brand personality
- Brand equity
- None of the above
Corporate Image Advertising is also known as________advertising.
- Product
- Institutional
- Primary
- None of the above
________is the fastest growing media for advertising.
- Television
- Radio
- Internet
- None of the above
The highest advertising spend is on________.
- Television
- Internet
- Press
- None of the above
_________is the recipient of the advertising message.
- Advertiser
- Target audience
- Media
- None of the above
________advertising is aggressive in nature.
- Advocacy
- Product
- Institutional
- None of the above
_________advertising focuses on the achievements of the organization.
- Product
- Institutional
- Political
- None of the above
________advertising may not be suitable for certain products like luxury products.
- Television
- Radio
- Magazines
- Bill Board
_________is the most powerful and popular medium as it has the ability to combine music, motion, vision, colour, etc.
- Radio
- Newspaper
- Magazines
- Television
Audit Bureau of Circulation was first started in _________ in 1914.
- India
- Russia
- USA
- China
__________ is the best medium for retailers located in one particular area.
- Television
- Outdoor
- Magazines
- Bill Board
_____________ advertising is the oldest type of advertising, dating back to over 5000 years ago.
- Television
- Radio
- Outdoor
- Newspapers
__________ plays an important role in introducing new products to target audience.
- Radio
- Television
- Newspapers
- Magazines
_________was started to protect the interest of advertisers, advertising agencies, and publishers.
- ABC
- ASCI
- DAVP
- AAAI
In____________medium it is difficult to measure the response of the audience.
- Television
- Outdoor
- Newspapers
- Radio
__________allows the listeners to use their ability of imagination.
- Television
- Newspaper
- Radio
- Magazines
The majority of the representatives on the board of directors of the Audit Bureau of Circulation consists of____________.
- Advertisers
- Advertising Agencies
- Publishers
- Media Owners
__________is one of the forms of outdoor advertising.
- Sky Advertising
- Email Advertising
- Inerstitials
- Floating Banners
In India, the Audit Bureau of Circulation was started in _________.
- 1945
- 1948
- 1952
- 1920
___________advertising includes inbuild screen advertising or are prepared and screened at cinema halls.
- Internet
- Film
- Outdoor
In_________ads, the banners move across the screen or float above the regular website’s content.
- Banners
- Floating Banner
- Popups
- Meta ads
In__________advertising, the reader can cutoff the advertising message and preserve it for future reference.
- Bill Board
- Television
- Radio
- Newspapers
Those publications which are distributed on a free basis cannot become the members of __________.
- ASCI
- ABC
- DAVP
- Doordarshan
A__________is a little billboard that spreads across the top and bottom of the web page.
- Banner
- Button
- Popup
- Meta ad
____________advertising does not require literacy on the part of the audience.
- Radio
- Newspaper
- Magazine
- Journal
Meta ads are also referred to as __________ advertising.
- Keyword
- Password
- Enctyption
- Decryption
_________attempts to find out the most suitable medium or media mix that would effective in communicating the advertising messages.
- Media Planning
- Media Buying
- Advertising
- Media Research
Audit Bureau of Circulation publishes the audited circulation figures of its member publications every ______ months.
- Six
- Eight
- Two
- Nine
Sandwichman, transit ads, window displays, billboards, etc. are the form of_________ advertising.
- Outdoor
- Internet
- Broadcast
___________medium helps the small firms to afford advertisement.
- Television
- Radio
- Hoardings
- Magazines
____________advertising has the greatest advantage of repeat exposures without any extra cost.
- Television
- Newspaper
- Magazines
- Outdoor
The Audit Bureau of Circulation is managed by__________ consisting of representatives from the publishers, ad agencies, and advertisers.
- Board of Governors
- Managers
- General Managers
- Board of Directors
Radio broadcast started in Indian in __________.
- 1960
- 1927
- 1958
- 1929
__________advertising takes the form of spot announcements and sponsored programs.
- Television
- Radio
- Newspapers
- Magazines
_______ are short advertisements of duration for 15 seconds to 1 minute.
- Jingles
- Music
- Spot Announcement
- Slogan
Outdoor advertising is also known as _________ advertising.
- Digital
- Out of Home
- Broadcast
A _________ is a set of interconnected web pages which usually includes a homepage.
- Classified Ads
- Banners
- Website
- Popups
______________ads appear between web pages that the user request.
- Websites
- Interstitial
- Sponsorships
TV advertising first appeared in USA in ___________.
- 1949
- 1974
- 1952
- 1901
___________ are periodic publications.
- Newspapers
- Banners
- Hoardings
- Magazines
When an advertiser sponsors an entire website, a section of a site or a specific page on a site, it is known as ____________.
- Websites
- Sponsorship
- Banner Ads
- Popups
The first commercial was transmitted on ______________.
- 1976
- 1958
- 1960
- 1970
The name of Indian Broadcasting Service was changed to _____________.
- All India Radio
- Indian Broadcast Company
- Vividhbharati Services
- FM Service
___________ advertising is the advertisements that attract the customers when they are out of their homes.
- Broadcast
- Outdoor
- Digital
_________ advertising enjoys special aspects, such as a large screen.
- Television
- Film
- Bill Board
- Hoarding
______ advertising gives personal touch because of the impact of the human voice.
- Newspapers
- Magazines
- Radio
- Bill Board
____________ advertising is also known as online advertising, is a form of advertising which uses the internet for promotions.
- Internet
- Outdoor
- Broadcast
Advertisements that appear to ‘pop-up’ in a new window as users browse a website are known as ___________ ads.
- Banners
- Popup ads
- Mobile
________ advertising takes the form of short commercials as well as sponsored programs.
- Radio
- Television
- Hoardings
- Magazines
Advertisements that are sent through ________ are known as email ads.
- Social Media
- Post
- Video
Outdoor advertising is also known ad _________ advertising.
- Mural
- Rural
- Political
- Green
__________ are printed in two sizes i.e standard size and tabloid size.
- Newspapers
- Magazines
- Poster
- Hoarding
In India, the first radio program was aired in the year __________.
- 1909
- 1923
- 1978
- 1945
In India, television was launched in the year __________.
- 1959
- 1970
- 1945
- 1978
______ form of outdoor advertising induces action at the stores.
- Transit ads
- Sandwichman
- Hoardings
- Point of Purchase
_____________ publication has the highest average issue readership in India.
- Hindustan Times
- Dainik Bhaskar
- Dainik Jagran
- Times of India
________ medium has the highest share of advertising revenue in India.
- Magazines
- Newspaper
- Radio
- Transit ads
____________ refers to the number of times the target audience is exposed to a message during a specified period.
- Reach
- Continuity
- Frequency
- GRP
__________ objectives can be measured in numerical terms.
- Sales
- Communication
- Media Research
- Media Buying
_________ is not a rational method of preparing advertising budget.
- Task
- Market Share
- Unit of Sales
- Arbitrary
Advertising campaign has _______ theme.
- Multiple
- Double
- Single
- No
_________ are the goals that the chosen media needs to accomplish.
- Media Research
- Media Buying
- Media Planning
- Media Objective
Under __________ media scheduling strategy, advertiser starts on a lower scale and gradually increases as the season peaks.
- Teaser Step-down
- Teaser Step-up
- Seasonal
- Steady
A gross rating point is calculated by multiplying _________ by average frequency.
- Continuity
- TRP
- Scoring
- Points Reach
Availability of ________ influences the amount of ad budget.
- Products
- Media
- Funds
- Reach
__________ refers to buying time and space in the media.
- Media Research
- Media Buying
- Media Planning
- Media Objective
_____________ means a number of times the target audience is exposed to the message within a specified period.
- Reach
- GRP
- Continuity
- Frequency
___________ objectives are framed by sales/marketing department.
- Sales
- Communication
- Media Research
- Media Buying
In ___________ media scheduling strategy, advertiser advertises every alternate month.
- Alternate
- Steady
- Pulsing
- Seasonal
________ method of advertising budget considers the objectives for allocating funds.
- Market Share
- Competitor’s Parity
- Task
- Arbitrary
In ___________ scheduling strategy, the advertiser runs the ad steadily as the season approaches.
- Alternate
- Steady
- Pulsing
- Seasonal
In ________ method of advertising budget, the advertiser decides to spend the amount on advertising equivalent to the amount spent by the competitors.
- Market Share
- Competitors
- Parity Task
- Arbitrary
__________ refers to the process of choosing the media for advertising purpose.
- Media Scheduling
- Media Planning
- Media Selection
- Media Research
___________objectives are quantitative in nature.
- Sales
- Communication
- Media Research
- Media Buying
Under _________ method, whatever funds are available with the company are spent on advertising.
- All You Can Afford
- Arbitrary
- Go For Broke
- Task
__________ is a media objective.
- Awareness
- Brand Image
- Corporate Image
- Reach
One cannot use all possible media due to __________ constraints.
- Place
- Variety
- Budget
- Research
________ objectives are qualitative in nature.
- Sales
- Company
- Communication
- Department
In the_________method of advertising budget, the advertiser considers a certain percentage of sales as the amount to be spent on advertising.
- Share of Profits
- Percentage of Sales Method
- Unit of Sales Method
- Share of Market Method
Under _________ media scheduling strategy, there is heavy advertising followed by hiatus and again heavy advertising.
- Flighting
- Bursting
- Pulsing
- Steady
_________objectives enable a firm to achieve its targets with special reference to sales, market share, and profit.
- Communication
- Sales
- Media Research
- Media Buying
__________ method is subjective method of setting advertising budget.
- Percentage of Sales
- Market Share
- Arbitrary
- Task
____________refers to programming of media insertions.
- Media Planning
- Media Research
- Media Scheduling
- Media Buying
________approach measures the results of an advertising campaign.
- DAGMAR
- GRP
- TRP
- Media Planning
The four main steps of DAGMAR model are awareness, comprehension,conviction and ____________.
- Audience
- Promotion
- Action
- Objectives
Action is the __________ step in DAGMAR model.
- First
- Final
- Second
- Third
________ incldes all communication vehicles that are available to the marketer to promote the products.
- Methodology
- Money
- Markets
- Media
___________ media scheduling strategy is not adopted by any advertisers.
- Alternate
- Step Down
- Steady
- Seasonal
Media ___________ refers to the ability of the media to adapt to changing needs of the advertiser.
- Flexibility
- Language
- Restrictions
- Budget
___________ is an element of media mix.
- Target Audience
- Advertiser
- Advertising Agency
- Methodology
__________ of the advertising medium may be transferred to the advertised product.
- Prestige
- Flexibility
- Language
- Restrictions
Under __________ advertising budget method, no arithmetic formula or fixed rule is followed.
- Fixed Guidelines
- Task
- Subjective
- Market Share
The ________ will have to decide the budget amount and the allocation of the advertising funds.
- Media Strategist
- Media Planner
- Media Researcher
- Media Owner
Media ___________ have to be booked in advance especially incase of popular media slots.
- Strategy
- Language
- Prestige
- Space & Time
In the ________ media scheduling strategy, as the season approaches, there is heavy advertising which is reduced when the season starts declining.
- Teaser Step-up
- Step Down
- Seasonal
- Bursting
____________includes mechanical considerations to undertake advertising campaign.
- Methodology
- Money
- Markets
- Media
_______ deals with how the advertising is scheduled over the planning period.
- Continuity
- GRP
- Frequency
- Reach
_________once said “Every ad is a long term investment in the personality of a brand”.
- Russel Colley
- William Stanton
- David Ogilvy
- Philip Kotler
___________ is a time-table showing the date, timing, size, number of advertisement, etc. to be placed in the selected media.
- Media Schedule
- Media Research
- Media Buying
- Media Planning
____________is a media plan designed to achieve media objectives.
- Media Objective
- Media Strategy
- Media Planning
- Media Buying
Under________method, systematic steps are involved for deciding advertising budget.
- Market Share
- Percentage of Sales
- Task
- Subjective
The advertiser must ___________ to find out whether the objectives are achieved.
- Follow-up
- Plan
- Execute
- Analyze
____________ is essential to assess the performance of any activity.
- Allocation
- Evaluation
- Selection
- Implementation
The advertiser develops___________by blending the four elements of media mix i.e. markets, money, media, methodology.
- Media Buying
- Media Research
- Media Planning
- Media Strategy
_______ are the restrictions placed either by the Government or by the media itself.
- Media Restrictions
- Media Planning
- Media Buying
- Media Scheduling
The __________ has to decide on the media objectives.
- Media Strategist
- Media Researcher
- Media Planner
- Media Owner
The first step in DAGMAR model is _____________.
- Unawareness
- Awareness
- Conviction
- Comprehension
In __________ appeal, the advertiser may dramatise the discomfort or negative the situation for the non-user of the product.
- Positive
- Rational
- Negative
- Emotional
_________ is a buying motive.
- USP
- Selling Point
- Comfort
- Visualization
_____________ is prepared by the account executive or by creative brief team.
- Creative Process
- Appeal Buying
- Motive Creative
- Brief
In___________ visualization technique, the visualizer may analyze successful ads of competitors and generate a new ideas.
- Analyzing Competitive Ads
- Story Construction
- Divergent Thinking
- Rough Layouts
_________ products require a lot of time and effort on the part of customers to make a buying decision.
- Low Involvement Products
- High Involvement Products
- Second-Hand Products
Consumer durables of high value are often bought on the basis of __________appeal.
- Rational
- Emotional
- Moral
- Fear
Common people, models, animated characters, professionals etc. are various types of ___________.
- Copy Writer
- Visualizer
- Art Director
- Endorsers
The ___________approval is required to finalize the ad campaign.
- Ad Agency
- Advertiser’s
- Management
- Director
In the _______ technique of visualization, sketching an outline of a rough layout can also be used as a technique to develop new ideas.
- Divergent Thinking
- Brain Storming
- Rough Layouts
- Observation
In __________ technique of visualization, one person’s idea would stimulate someone else and the combined power of group could generate better ideas.
- Story Construction
- Brain Storming
- Observation
- Rough Layouts
_________ is an example of low involvement product.
- Automobiles
- Real Estate
- Biscuits
- Precious Stones
The _________ attempts to influence the audience regarding the superiority of the endorsed brand.
- Copy Writer
- Visualizer
- Art Director
- Endorsers
_________ is a must to create top of mind awareness.
- Creativity
- Appeal
- Selling Point
- Features
The low involvement products are generally ________ products.
- Non Durable
- FMCG
- Cheap
- Durable
____________ is a technique of visualization.
- Appeal
- Observation
- USP
- Buying Motive
The purpose of ____________ is to give the copywriters and graphic artists the direction to come up with an effective ad.
- Creative Process
- Appeal
- Buying Motive
- Creative Brief
Moral appeal attempts to draw audience attention to what is ___________.
- Wrong
- Right
- Bad
- Inappropriate
In ___________ technique of visualization, the visualizer may observe the people at different places to generate ideas for the ad.
- Meditation
- Rough Layouts
- Observation
- Attribute Listing
_________ refers to a person who supports and recommends a product in the advertisement.
- Visualiser
- Copy Writer
- Art Director
- Endorsers
In the case of __________ products, a person may take a quick buying decision, even in the case of expensive products, when a stimulus is provided.
- Low Involvement
- First Hand
- High Involvement
- Second Hand
In __________ technique of visualization, the visualizer may list out all possible attributes of the product and of the target prospect.
- Meditation
- Attribute Listing
- Observation
- Story Construction
____________ refers to the intentions behind purchases.
- Appeal
- USP
- Selling Points
- Buying Motives
________ is the outline of instructions for work to be done by the creative team of the advertising agency.
- Creative Process
- Visualization
- Creative
- Brief Layout
In ___________ appeal, the advertiser tries to exploit the emotions of the people such as affection, pride, etc.
- Rational
- Emotional
- Positive
- Negative
____________ is a creative imagination of ideas for advertising.
- Analysis
- Interpretation
- Visualisation
- Execution
The goal of ________ is to capture the customer’s attention with one catchy sentence which may persuade them to purchase the product or service.
- Buying Motive
- Selling Point
- USP
- Appeal
The advertising model suggested for high involvement products consist of three stages: Cognitive, ___________ & Conative.
- Awareness
- Attractive
- Affective
- Action
The creative brief team must focus on developing a ___________.
- Single-Minded Proposition
- Buying Motive
- Appeal
- Features
__________ is the earnest request or a plea to the prospect.
- Selling Points
- USP
- Appeal
- Buying Motive
In _________ involvement products, customers are emotionally and physically less involved in the purchase of the product.
- High
- Low
- No
- Some
On the basis of the level of involvement of consumers, while buying products, products can be classified as high involvement products and ___________products.
- No Involvement
- More Involvement
- Far Involvement
- Low Involvement
__________ attempts to induce action on the part of the prospect.
- Response
- Visualization
- Appeal
- Creative Process
___________ are special indicators of a product.
- Selling Points
- Appeal
- Buying Motive
- Visualization
________endorsement if used effectively, makes the brand stand out and facilitates instant awareness.
- Satisfied Customers
- Announcers
- Professionals
- Celebrity
_______ minded proposition means a key message that is communicated to the target audience.
- Single
- Triple
- Double
- Multiple
The advertising model suggested for low involvement products consist of three stages: Cognitive, Conative & ______________.
- Awareness
- Attractive
- Affective
- Action
Love and affection is an important ___________ motive.
- Selling
- Buying
- Promoting
- Bargaining
A __________ is an interpretation of the client’s wish.
- Creative Process
- Appeal
- Buying Motive
- Creative Brief
___________ is the heart and soul of advertising which makes it memorable.
- Buying Motive
- Creativity
- Appeal
- Selling Point
In _________ involvement products, customers are emotionally and physically more involved in the purchase of the product.
- High
- Low
- No
- Some
__________ in advertisement means developing innovative ideas to advertise the product in the market.
- Creativity
- Visualization
- Appeal
- Buying Motive
____________ should take into account the level of involvement that the customer has with the product.
- Advertising Appeal
- Advertising Media
- Advertising Strategy
- Advertising Agency
_____________ refers to the features or uses of the product or service which are used by the manufacturer to sell his products.
- Selling Points
- USP
- Appeal
- Buying Motive
Car is an example of ____________ involvement product.
- High
- Low
- No
- Medium
On the basis of the level of involvement of consumers, while buying products, products can be classified as low involvement products and ___________products.
- No Involvement
- More Involvement
- Far Involvement
- High Involvement
Customer __________ can be measured in terms of the amount of time and effort utilised by the customer in buying decision process.
- Involvement
- Loyalty
- Demand
- Choice
Pencil is a __________ involvement product.
- High
- Low
- No
- Medium
The use of celebrities in order to increase the sales and the recall value of the brand are called ____________ endorsement.
- Satisfied Customers
- Announcers
- Professionals
- Celebrity
_________ appeal is a negative emotional appeal.
- Fear
- Happiness
- Surprised
- Excitement
The concept of USP was developed by ______________.
- Philip Kotler
- Al Reis
- Rosser Reeves
- David Ogilvy
In _________ method of pre-testing, the advertisement is run on a small scale to find out its effectiveness.
- Sales Area
- Checklist
- Inquiry
- Consumer Jury
_________ copy in advertising focuses on the name and goodwill of the advertiser.
- Educational
- Humorous
- Institutional
- Descriptive
_________ is a title of brief explanation given to an illustration.
- Logo
- Caption
- Headline
- Copy
A ___________ is a plan that indicates where different elements of the ad are to be placed for effective presentation.
- StoryBoard
- Copy
- Animation
- Layout
__________ are typically simple, memorable phrases that are easily repeated.
- Headline
- Tagline
- Logo
- Body Copy
_________ is the starting or the top line of an ad, usually printed in bold type size.
- Headline
- Caption
- Slogan
- Body Copy
_________ copy makes use of series of questions expected to be answered by the readers.
- Questioning
- Narrative
- Educational
- Topical
__________copy makes use of questions to arouse interest of curiousity in theminds of the reader.
- Reminder
- Topical
- Questioning
- Educational
The _______ is conducted during the running of the ad campaign or after the completion of the ad campaign.
- Post Test
- Production Test
- Pre Test
- Advertising Test
________ copy tries to educate people on the use of the product, handling of the product, or on any social aspect.
- Compare & Contrast
- Educational
- Reminder
- Dialogue
Jingles are associated with ____________ advertisement.
- Newspapers
- Magazines
- Radio
- Outdoor
When all the elements of a layout are put together, it should work in___________.
- Unity
- Separation
- Random
- Difference
A ___________ is a blueprint for the advertisement which is designed by a layout designer.
- Copy
- Layout
- Story Board
- Animation
________ refers to the text in the advertisement which is written in multiple lines or paragraphs.
- Jingles
- Logo
- Headline
- Body Copy
_________ refers to the text of the ad message, having favourable information about the product.
- Body Copy
- Headline
- Logo
- Jingle
A layout is designed by _____________.
- Copy Writer
- Visualizer
- Layout Designer
- Art Director
_________ are those who write the copy of the advertisement.
- Copy Writer
- Layout Designer
- Art Director
- Visualizer
Storyboard is used in ______________ advertising.
- Television
- Newspaper
- Magazine
- Radio
_______ gives meaning to the illustration or pictures in the advertisement.
- Slogan
- Caption
- Tagline
- Logo
Atmosphere dominance, eye movement etc. are the principles of ___________.
- Jingles
- Layout
- Logo
- Slogan
An advertisement ___________ has several elements such as headline, caption, body copy, logo etc.
- Layout
- Story Board
- Copy
- Rough Layout
__________ is a line which is written at the end of an advertisement, which encourages people to respond.
- Company Signature
- Slogan
- Call to Action
- Jingle
The __________ are conducted before the advertising campaign is launched in the market.
- Post Test
- Production Test
- Pre Test
- Advertising Test
In _______ copy, the copywriter brings out a conversation between two or more people.
- Questioning
- Dialogue
- Reminder
- Narrative
Advertising effectiveness can be measured through pre-testing methods and___________ testing methods.
- Live
- Good
- Production
- Post
____________ are considered synonymous with slogans.
- Logo
- Tagline
- Headline
- Body Copy
_______ is also referred as recognition test.
- Readership Test
- Sales Technique
- Recall Test
- Opinion Test
Evaluating advertising ____________ refers to the process of finding out the effect of advertising.
- Effectiveness
- Mistakes
- Objectives
- Goals
The __________ method of testing advertising effectiveness requires more amount of money.
- Post Testing
- Pre Testing
- Production Testing
- Advertising Testing
There are two basic approaches to communicate advertising objectives, called as head and ________strategies.
- Tail
- Brain
- Heart
- Face
Product _________ shows the visuals of the product being used, consumed, or operated.
- Dramatization
- Animation
- Testimonial
- Demonstration
In __________ method of advertising effectiveness, the methods are more or less imaginary in nature.
- Post Testing
- Pre Testing
- Production Testing
- Advertising Testing
Through __________ method of advertising effectiveness, the advertiser can judge the success or failure of the advertisement.
- Post Testing
- Pre Testing
- Production Testing
- Advertising Testing
The __________ strategy can be used in the case of impulse purchase products such as chocolates, soft drinks, etc.
- Tail
- Brain
- Heart
- Head
___________ was first developed by Daniel Starch in the USA.
- Readership Test
- Sales Technique
- Recall Test
- Opinion Test
The __________ is conducted to find out the depth of impression which an ad leaves on the mind of the audience.
- Readership Test
- Sales Technique
- Recall Test
- Opinion Test
__________ is a process of making inanimate objects appear alive and moving.
- Dramatization
- Animation
- Testimonial
- Demonstration
The __________ strategy can be used in the case of durables like cars, air conditioner, etc.
- Tail
- Brain
- Heart
- Head
In _________ copy, the content is written in form of poetic verses and limericks to sell the product.
- Conditional
- Reminder
- Verse-Type
- Narrative
The ________ method of advertising effectiveness is conducted by the advertiser, ad agencies, and independent research organizations.
- Post Testing
- Pre Testing
- Production Testing
- Advertising Testing
__________ method is used to measure the change in the consumer behaviour towards a firm’s advertising.
- Recognition Test
- Sales Technique
- Recall Test
- Opinion Test
The ________ and testimonial approach is generally used only for hard cell.
- Demonstration
- Dramatization
- Animation
- Graphics
_______ is a positive statement by a satisfied customer, professional, or by a celebrity who endorses the product.
- Dramatization
- Animation
- Testimonial
- Demonstration
The _________ method of advertising effectiveness is always conducted by the advertiser or by the ad agency.
- Post Testing
- Pre Testing
- Production Testing
- Advertising Testing
The ___________ strategy makes use of rational appeal to influence the audience.
- Tail
- Brain
- Heart
- Head
____________ method of testing advertising effectiveness does not require more cost.
- Post Testing
- Pre Testing
- Production Testing
- Advertising Testing
________ refers to the presentation of advertising idea in a dramatized manner.
- Dramatization
- Animation
- Testimonial
- Demonstration
The credit for popularising __________ goes to George Gallup in the late 1920s in the USA.
- Recognition Test
- Sales Technique
- Recall Test
- Opinion Test
The _________ strategy makes use of emotional appeal to the audience.
- Tail
- Brain
- Heart
- Head
____________ is a small catchy phrase used in the ad, to sum up, the advertising message.
- Slogan
- Logo
- Illustration
- Body Copy
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There are advertising mcq but there is of more of media mcq it is partially helpful for sy bcom students so add advertising mcqs only
What can be classified by size and format, frequency of issue, content, market audience and language