In _____, the presentation of goods and services is made before customers for selling the product.
News releases and press conferences are tools of _____.
_____ means offering monetary support in return for agreed benefits.
Telemarketing is a form of _____.
_____ is a paid form of mass communication.
Advertising is a sub-element of _____ mix.
_____ manages the reputation of an organization.
____________ is not an element of Integrated Marketing Communication.
___________ advertising creates generic demand for products.
_____________ is the oldest form of advertising agency.
___________department in an advertising agency co-ordinates the advertising production process.
__________is a person in advertising agency responsible for writing headlines and slogans.
___________skill is required for people working in the creative department of an ad agency.
__________advertising is deceptive.
Point of Purchase advertising helps in simulating __________ purchase.
‘Swacch Bharat’ campaign is an example of ______________advertising.
__________ refers to incremental value of the brand.
___________ advertising helped Maggi to regain its market share after the crisis.
Advertising spends on ____________ advertising is growing at a faster rate as compared to others.
_____ is the recipient of the advertising message.
The first newspaper advertisement was printed in _____.
Retailers operating in local areas generally undertake _____advertising.
______ advertising is aimed at channel members.
Detailed information about the product can be given in ______advertising.
_______ is the oldest type of advertising.
_____ advertising creates generic demand for products.
_____agency provides all advertising services under one roof.
_________refers to the presentation by an advertising agency to a prospective account.
_______agency is owned and operated by the advertiser.
_________department is concerned with routing and scheduling of advertising departments.
A_________agency sells its services on a piecemeal basis.
__________refers to the closing an account with an existing agency and switch to another agency.
__________refers to the creation of moving pictures and images.
_________means communication through visuals.
_____ is the official advertising agency of the Government of India.
The Indian advertising industry is regulated and controlled by _____.
Advertising is an element of _____.
________advertising is also known as Probono advertising.
ASCI is a _____ body.
_____ code guides the advertisers, media, and advertising agencies.
The alphabet I in the AIDA process stands for _____.
_________refers to the value and strength of the brand that indicates its worth.
Corporate Image Advertising is also known as________advertising.
________is the fastest growing media for advertising.
The highest advertising spend is on________.
_________is the recipient of the advertising message.
________advertising is aggressive in nature.
_________advertising focuses on the achievements of the organization.
________advertising may not be suitable for certain products like luxury products.
_________is the most powerful and popular medium as it has the ability to combine music, motion, vision, colour, etc.
Audit Bureau of Circulation was first started in _________ in 1914.
__________ is the best medium for retailers located in one particular area.
_____________ advertising is the oldest type of advertising, dating back to over 5000 years ago.
__________ plays an important role in introducing new products to target audience.
_________was started to protect the interest of advertisers, advertising agencies, and publishers.
In____________medium it is difficult to measure the response of the audience.
__________allows the listeners to use their ability of imagination.
The majority of the representatives on the board of directors of the Audit Bureau of Circulation consists of____________.
__________is one of the forms of outdoor advertising.
In India, the Audit Bureau of Circulation was started in _________.
___________advertising includes inbuild screen advertising or are prepared and screened at cinema halls.
In_________ads, the banners move across the screen or float above the regular website’s content.
In__________advertising, the reader can cutoff the advertising message and preserve it for future reference.
Those publications which are distributed on a free basis cannot become the members of __________.
A__________is a little billboard that spreads across the top and bottom of the web page.
____________advertising does not require literacy on the part of the audience.
Meta ads are also referred to as __________ advertising.
_________attempts to find out the most suitable medium or media mix that would effective in communicating the advertising messages.
Audit Bureau of Circulation publishes the audited circulation figures of its member publications every ______ months.
Sandwichman, transit ads, window displays, billboards, etc. are the form of_________ advertising.
___________medium helps the small firms to afford advertisement.
____________advertising has the greatest advantage of repeat exposures without any extra cost.
The Audit Bureau of Circulation is managed by__________ consisting of representatives from the publishers, ad agencies, and advertisers.
Radio broadcast started in Indian in __________.
__________advertising takes the form of spot announcements and sponsored programs.
_______ are short advertisements of duration for 15 seconds to 1 minute.
Outdoor advertising is also known as _________ advertising.
A _________ is a set of interconnected web pages which usually includes a homepage.
______________ads appear between web pages that the user request.
TV advertising first appeared in USA in ___________.
___________ are periodic publications.
When an advertiser sponsors an entire website, a section of a site or a specific page on a site, it is known as ____________.
The first commercial was transmitted on ______________.
The name of Indian Broadcasting Service was changed to _____________.
___________ advertising is the advertisements that attract the customers when they are out of their homes.
_________ advertising enjoys special aspects, such as a large screen.
______ advertising gives personal touch because of the impact of the human voice.
____________ advertising is also known as online advertising, is a form of advertising which uses the internet for promotions.
Advertisements that appear to ‘pop-up’ in a new window as users browse a website are known as ___________ ads.
________ advertising takes the form of short commercials as well as sponsored programs.
Advertisements that are sent through ________ are known as email ads.
Outdoor advertising is also known ad _________ advertising.
__________ are printed in two sizes i.e standard size and tabloid size.
In India, the first radio program was aired in the year __________.
In India, television was launched in the year __________.
______ form of outdoor advertising induces action at the stores.
_____________ publication has the highest average issue readership in India.
________ medium has the highest share of advertising revenue in India.
____________ refers to the number of times the target audience is exposed to a message during a specified period.
__________ objectives can be measured in numerical terms.
_________ is not a rational method of preparing advertising budget.
Advertising campaign has _______ theme.
_________ are the goals that the chosen media needs to accomplish.
Under __________ media scheduling strategy, advertiser starts on a lower scale and gradually increases as the season peaks.
A gross rating point is calculated by multiplying _________ by average frequency.
Availability of ________ influences the amount of ad budget.
__________ refers to buying time and space in the media.
_____________ means a number of times the target audience is exposed to the message within a specified period.
___________ objectives are framed by sales/marketing department.
In ___________ media scheduling strategy, advertiser advertises every alternate month.
________ method of advertising budget considers the objectives for allocating funds.
In ___________ scheduling strategy, the advertiser runs the ad steadily as the season approaches.
In ________ method of advertising budget, the advertiser decides to spend the amount on advertising equivalent to the amount spent by the competitors.
__________ refers to the process of choosing the media for advertising purpose.
___________objectives are quantitative in nature.
Under _________ method, whatever funds are available with the company are spent on advertising.
__________ is a media objective.
One cannot use all possible media due to __________ constraints.
________ objectives are qualitative in nature.
In the_________method of advertising budget, the advertiser considers a certain percentage of sales as the amount to be spent on advertising.
Under _________ media scheduling strategy, there is heavy advertising followed by hiatus and again heavy advertising.
_________objectives enable a firm to achieve its targets with special reference to sales, market share, and profit.
__________ method is subjective method of setting advertising budget.
____________refers to programming of media insertions.
________approach measures the results of an advertising campaign.
The four main steps of DAGMAR model are awareness, comprehension,conviction and ____________.
Action is the __________ step in DAGMAR model.
________ incldes all communication vehicles that are available to the marketer to promote the products.
___________ media scheduling strategy is not adopted by any advertisers.
Media ___________ refers to the ability of the media to adapt to changing needs of the advertiser.
___________ is an element of media mix.
__________ of the advertising medium may be transferred to the advertised product.
Under __________ advertising budget method, no arithmetic formula or fixed rule is followed.
The ________ will have to decide the budget amount and the allocation of the advertising funds.
Media ___________ have to be booked in advance especially incase of popular media slots.
In the ________ media scheduling strategy, as the season approaches, there is heavy advertising which is reduced when the season starts declining.
____________includes mechanical considerations to undertake advertising campaign.
_______ deals with how the advertising is scheduled over the planning period.
_________once said “Every ad is a long term investment in the personality of a brand”.
___________ is a time-table showing the date, timing, size, number of advertisement, etc. to be placed in the selected media.
____________is a media plan designed to achieve media objectives.
Under________method, systematic steps are involved for deciding advertising budget.
The advertiser must ___________ to find out whether the objectives are achieved.
____________ is essential to assess the performance of any activity.
The advertiser develops___________by blending the four elements of media mix i.e. markets, money, media, methodology.
_______ are the restrictions placed either by the Government or by the media itself.
The __________ has to decide on the media objectives.
The first step in DAGMAR model is _____________.
In __________ appeal, the advertiser may dramatise the discomfort or negative the situation for the non-user of the product.
_________ is a buying motive.
_____________ is prepared by the account executive or by creative brief team.
In___________ visualization technique, the visualizer may analyze successful ads of competitors and generate a new ideas.
_________ products require a lot of time and effort on the part of customers to make a buying decision.
Consumer durables of high value are often bought on the basis of __________appeal.
Common people, models, animated characters, professionals etc. are various types of ___________.
The ___________approval is required to finalize the ad campaign.
In the _______ technique of visualization, sketching an outline of a rough layout can also be used as a technique to develop new ideas.
In __________ technique of visualization, one person’s idea would stimulate someone else and the combined power of group could generate better ideas.
_________ is an example of low involvement product.
The _________ attempts to influence the audience regarding the superiority of the endorsed brand.
_________ is a must to create top of mind awareness.
The low involvement products are generally ________ products.
____________ is a technique of visualization.
The purpose of ____________ is to give the copywriters and graphic artists the direction to come up with an effective ad.
Moral appeal attempts to draw audience attention to what is ___________.
In ___________ technique of visualization, the visualizer may observe the people at different places to generate ideas for the ad.
_________ refers to a person who supports and recommends a product in the advertisement.
In the case of __________ products, a person may take a quick buying decision, even in the case of expensive products, when a stimulus is provided.
In __________ technique of visualization, the visualizer may list out all possible attributes of the product and of the target prospect.
____________ refers to the intentions behind purchases.
________ is the outline of instructions for work to be done by the creative team of the advertising agency.
In ___________ appeal, the advertiser tries to exploit the emotions of the people such as affection, pride, etc.
____________ is a creative imagination of ideas for advertising.
The goal of ________ is to capture the customer’s attention with one catchy sentence which may persuade them to purchase the product or service.
The advertising model suggested for high involvement products consist of three stages: Cognitive, ___________ & Conative.
The creative brief team must focus on developing a ___________.
__________ is the earnest request or a plea to the prospect.
In _________ involvement products, customers are emotionally and physically less involved in the purchase of the product.
On the basis of the level of involvement of consumers, while buying products, products can be classified as high involvement products and ___________products.
__________ attempts to induce action on the part of the prospect.
___________ are special indicators of a product.
________endorsement if used effectively, makes the brand stand out and facilitates instant awareness.
_______ minded proposition means a key message that is communicated to the target audience.
The advertising model suggested for low involvement products consist of three stages: Cognitive, Conative & ______________.
Love and affection is an important ___________ motive.
A __________ is an interpretation of the client’s wish.
___________ is the heart and soul of advertising which makes it memorable.
In _________ involvement products, customers are emotionally and physically more involved in the purchase of the product.
__________ in advertisement means developing innovative ideas to advertise the product in the market.
____________ should take into account the level of involvement that the customer has with the product.
_____________ refers to the features or uses of the product or service which are used by the manufacturer to sell his products.
Car is an example of ____________ involvement product.
On the basis of the level of involvement of consumers, while buying products, products can be classified as low involvement products and ___________products.
Customer __________ can be measured in terms of the amount of time and effort utilised by the customer in buying decision process.
Pencil is a __________ involvement product.
The use of celebrities in order to increase the sales and the recall value of the brand are called ____________ endorsement.
_________ appeal is a negative emotional appeal.
The concept of USP was developed by ______________.
In _________ method of pre-testing, the advertisement is run on a small scale to find out its effectiveness.
_________ copy in advertising focuses on the name and goodwill of the advertiser.
_________ is a title of brief explanation given to an illustration.
A ___________ is a plan that indicates where different elements of the ad are to be placed for effective presentation.
__________ are typically simple, memorable phrases that are easily repeated.
_________ is the starting or the top line of an ad, usually printed in bold type size.
_________ copy makes use of series of questions expected to be answered by the readers.
__________copy makes use of questions to arouse interest of curiousity in theminds of the reader.
The _______ is conducted during the running of the ad campaign or after the completion of the ad campaign.
________ copy tries to educate people on the use of the product, handling of the product, or on any social aspect.
Jingles are associated with ____________ advertisement.
When all the elements of a layout are put together, it should work in___________.
A ___________ is a blueprint for the advertisement which is designed by a layout designer.
________ refers to the text in the advertisement which is written in multiple lines or paragraphs.
_________ refers to the text of the ad message, having favourable information about the product.
A layout is designed by _____________.
_________ are those who write the copy of the advertisement.
Storyboard is used in ______________ advertising.
_______ gives meaning to the illustration or pictures in the advertisement.
Atmosphere dominance, eye movement etc. are the principles of ___________.
An advertisement ___________ has several elements such as headline, caption, body copy, logo etc.
__________ is a line which is written at the end of an advertisement, which encourages people to respond.
The __________ are conducted before the advertising campaign is launched in the market.
In _______ copy, the copywriter brings out a conversation between two or more people.
Advertising effectiveness can be measured through pre-testing methods and___________ testing methods.
____________ are considered synonymous with slogans.
_______ is also referred as recognition test.
Evaluating advertising ____________ refers to the process of finding out the effect of advertising.
The __________ method of testing advertising effectiveness requires more amount of money.
There are two basic approaches to communicate advertising objectives, called as head and ________strategies.
Product _________ shows the visuals of the product being used, consumed, or operated.
In __________ method of advertising effectiveness, the methods are more or less imaginary in nature.
Through __________ method of advertising effectiveness, the advertiser can judge the success or failure of the advertisement.
The __________ strategy can be used in the case of impulse purchase products such as chocolates, soft drinks, etc.
___________ was first developed by Daniel Starch in the USA.
The __________ is conducted to find out the depth of impression which an ad leaves on the mind of the audience.
__________ is a process of making inanimate objects appear alive and moving.
The __________ strategy can be used in the case of durables like cars, air conditioner, etc.
In _________ copy, the content is written in form of poetic verses and limericks to sell the product.
The ________ method of advertising effectiveness is conducted by the advertiser, ad agencies, and independent research organizations.
__________ method is used to measure the change in the consumer behaviour towards a firm’s advertising.
The ________ and testimonial approach is generally used only for hard cell.
_______ is a positive statement by a satisfied customer, professional, or by a celebrity who endorses the product.
The _________ method of advertising effectiveness is always conducted by the advertiser or by the ad agency.
The ___________ strategy makes use of rational appeal to influence the audience.
____________ method of testing advertising effectiveness does not require more cost.
________ refers to the presentation of advertising idea in a dramatized manner.
The credit for popularising __________ goes to George Gallup in the late 1920s in the USA.
The _________ strategy makes use of emotional appeal to the audience.
____________ is a small catchy phrase used in the ad, to sum up, the advertising message.
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