SYBCOM Advertising MCQ with Answers: Mumbai University 2021

SYBCOM Advertising MCQ with Answers

In _____, the presentation of goods and services is made before customers for selling the product.

  1. Publicity
  2. Personal selling
  3. Sales Promotion
  4. None of the above

News releases and press conferences are tools of _____.

  1. Sales promotion
  2. Public relations
  3. Direct market
  4. None of the above

_____ means offering monetary support in return for agreed benefits.

  1. Publicity
  2. Sponsorship
  3. Advertising
  4. None of the above

Telemarketing is a form of _____.

  1. Direct marketing
  2. Public relations
  3. Sponsorship
  4. None of the above

_____ is a paid form of mass communication.

  1. Advertising
  2. Publicity
  3. Salesmanship
  4. None of the above

Advertising is a sub-element of _____ mix.

  1. Product
  2. Promotion
  3. Price
  4. None of the above

_____ manages the reputation of an organization.

  1. Direct marketing
  2. Public relations
  3. Sales promotion
  4. None of the above

____________ is not an element of Integrated Marketing Communication.

  1. Internet
  2. Events and Sponsorships
  3. Physical Distribution
  4. Sales Promotion

___________ advertising creates generic demand for products.

  1. Primary
  2. Selective
  3. Social
  4. Trade

_____________ is the oldest form of advertising agency.

  1. Mega agency
  2. Space broker
  3. Creative boutique
  4. In-house agency

___________department in an advertising agency co-ordinates the advertising production process.

  1. Media
  2. Traffic
  3. Client Service
  4. Accounts

__________is a person in advertising agency responsible for writing headlines and slogans.

  1. Visualiser
  2. Media Executive
  3. Copywriter
  4. Account Executive

___________skill is required for people working in the creative department of an ad agency.

  1. Communication
  2. Visualising
  3. Marketing
  4. Organising

__________advertising is deceptive.

  1. Product
  2. Institutional
  3. Surrogate
  4. Local

Point of Purchase advertising helps in simulating __________ purchase.

  1. Impulse
  2. Planned
  3. Budgeted
  4. Online

‘Swacch Bharat’ campaign is an example of ______________advertising.

  1. Political
  2. Pro-Bono
  3. Institutional
  4. Trade

__________ refers to incremental value of the brand.

  1. Brand Image
  2. Brand Loyalty
  3. Brand Equity
  4. Brand Personality

___________ advertising helped Maggi to regain its market share after the crisis.

  1. Green
  2. Advocacy
  3. Political
  4. Product

Advertising spends on ____________ advertising is growing at a faster rate as compared to others.

  1. Print
  2. Digital
  3. Cinema
  4. Radio

_____ is the recipient of the advertising message.

  1. Target audience
  2. Advertiser
  3. Freelancer
  4. None of the above

The first newspaper advertisement was printed in _____.

  1. Times of India
  2. Bengal Gazette
  3. Maharashtra Times
  4. None of the above

Retailers operating in local areas generally undertake _____advertising.

  1. Local
  2. National
  3. Global
  4. None of the above

______ advertising is aimed at channel members.

  1. Consumer
  2. Trade
  3. Professional
  4. None of the above

Detailed information about the product can be given in ______advertising.

  1. Radio
  2. Television
  3. Print
  4. None of the above

_______ is the oldest type of advertising.

  1. Print
  2. Outdoor
  3. Radio
  4. None of the above

_____ advertising creates generic demand for products.

  1. Social
  2. Primary
  3. Selective
  4. None of the above

_____agency provides all advertising services under one roof.

  1. Creative boutique
  2. Full–service
  3. In–house
  4. None of the above

_________refers to the presentation by an advertising agency to a prospective account.

  1. Creative pitch
  2. Client over
  3. Accreditation
  4. None of the above

_______agency is owned and operated by the advertiser.

  1. Full–service
  2. Specialist
  3. In–house
  4. None of the above

_________department is concerned with routing and scheduling of advertising departments.

  1. Production
  2. Traffic
  3. Artwork
  4. None of the above

A_________agency sells its services on a piecemeal basis.

  1. Mega
  2. Modular
  3. In–house
  4. None of the above

__________refers to the closing an account with an existing agency and switch to another agency.

  1. Accreditation
  2. Client turnover
  3. Creative pitch
  4. None of the above

__________refers to the creation of moving pictures and images.

  1. Animation
  2. Graphics
  3. Dubbing
  4. None of the above

_________means communication through visuals.

  1. Animation
  2. Graphic designing
  3. Voice–over
  4. None of the above

_____ is the official advertising agency of the Government of India.

  1. SEBI
  2. DAVP
  3. AAAI
  4. None of the above

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The Indian advertising industry is regulated and controlled by _____.

  1. SEBI
  2. ASCI
  3. DAVP
  4. None of the above

Advertising is an element of _____.

  1. Production cost
  2. Distribution cost
  3. Indirect cost
  4. None of the above

________advertising is also known as Probono advertising.

  1. Primary
  2. Social
  3. Trade
  4. None of the above

ASCI is a _____ body.

  1. Statutory
  2. Non–Statutory
  3. Government
  4. None of the above

_____ code guides the advertisers, media, and advertising agencies.

  1. SEBI
  2. ASCI
  3. AAAI
  4. None of the above

The alphabet I in the AIDA process stands for _____.

  1. Interest
  2. Initiative
  3. Install
  4. None of the above

_________refers to the value and strength of the brand that indicates its worth.

  1. Brand image
  2. Brand personality
  3. Brand equity
  4. None of the above

Corporate Image Advertising is also known as________advertising.

  1. Product
  2. Institutional
  3. Primary
  4. None of the above

________is the fastest growing media for advertising.

  1. Television
  2. Radio
  3. Internet
  4. None of the above

The highest advertising spend is on________.

  1. Television
  2. Internet
  3. Press
  4. None of the above

_________is the recipient of the advertising message.

  1. Advertiser
  2. Target audience
  3. Media
  4. None of the above

________advertising is aggressive in nature.

  1. Advocacy
  2. Product
  3. Institutional
  4. None of the above

_________advertising focuses on the achievements of the organization.

  1. Product
  2. Institutional
  3. Political
  4. None of the above

________advertising may not be suitable for certain products like luxury products.

  1. Television
  2. Radio
  3. Magazines
  4. Bill Board

_________is the most powerful and popular medium as it has the ability to combine music, motion, vision, colour, etc.

  1. Radio
  2. Newspaper
  3. Magazines
  4. Television

Audit Bureau of Circulation was first started in _________ in 1914.

  1. India
  2. Russia
  3. USA
  4. China

__________ is the best medium for retailers located in one particular area.

  1. Television
  2. Outdoor
  3. Magazines
  4. Bill Board

_____________ advertising is the oldest type of advertising, dating back to over 5000 years ago.

  1. Television
  2. Radio
  3. Outdoor
  4. Newspapers

__________ plays an important role in introducing new products to target audience.

  1. Radio
  2. Television
  3. Newspapers
  4. Magazines

_________was started to protect the interest of advertisers, advertising agencies, and publishers.

  1. ABC
  2. ASCI
  3. DAVP
  4. AAAI

In____________medium it is difficult to measure the response of the audience.

  1. Television
  2. Outdoor
  3. Newspapers
  4. Radio

__________allows the listeners to use their ability of imagination.

  1. Television
  2. Newspaper
  3. Radio
  4. Magazines

The majority of the representatives on the board of directors of the Audit Bureau of Circulation consists of____________.

  1. Advertisers
  2. Advertising Agencies
  3. Publishers
  4. Media Owners

__________is one of the forms of outdoor advertising.

  1. Sky Advertising
  2. Email Advertising
  3. Inerstitials
  4. Floating Banners

In India, the Audit Bureau of Circulation was started in _________.

  1. 1945
  2. 1948
  3. 1952
  4. 1920

___________advertising includes inbuild screen advertising or are prepared and screened at cinema halls.

  1. Internet
  2. Film
  3. Outdoor
  4. Print

In_________ads, the banners move across the screen or float above the regular website’s content.

  1. Banners
  2. Floating Banner
  3. Popups
  4. Meta ads

In__________advertising, the reader can cutoff the advertising message and preserve it for future reference.

  1. Bill Board
  2. Television
  3. Radio
  4. Newspapers

Those publications which are distributed on a free basis cannot become the members of __________.

  1. ASCI
  2. ABC
  3. DAVP
  4. Doordarshan

A__________is a little billboard that spreads across the top and bottom of the web page.

  1. Banner
  2. Button
  3. Popup
  4. Meta ad

____________advertising does not require literacy on the part of the audience.

  1. Radio
  2. Newspaper
  3. Magazine
  4. Journal

Meta ads are also referred to as __________ advertising.

  1. Keyword
  2. Password
  3. Enctyption
  4. Decryption

_________attempts to find out the most suitable medium or media mix that would effective in communicating the advertising messages.

  1. Media Planning
  2. Media Buying
  3. Advertising
  4. Media Research

Audit Bureau of Circulation publishes the audited circulation figures of its member publications every ______ months.

  1. Six
  2. Eight
  3. Two
  4. Nine

Sandwichman, transit ads, window displays, billboards, etc. are the form of_________ advertising.

  1. Outdoor
  2. Internet
  3. Broadcast
  4. Print

___________medium helps the small firms to afford advertisement.

  1. Television
  2. Radio
  3. Hoardings
  4. Magazines

____________advertising has the greatest advantage of repeat exposures without any extra cost.

  1. Television
  2. Newspaper
  3. Magazines
  4. Outdoor

The Audit Bureau of Circulation is managed by__________ consisting of representatives from the publishers, ad agencies, and advertisers.

  1. Board of Governors
  2. Managers
  3. General Managers
  4. Board of Directors

Radio broadcast started in Indian in __________.

  1. 1960
  2. 1927
  3. 1958
  4. 1929

__________advertising takes the form of spot announcements and sponsored programs.

  1. Television
  2. Radio
  3. Newspapers
  4. Magazines

_______ are short advertisements of duration for 15 seconds to 1 minute.

  1. Jingles
  2. Music
  3. Spot Announcement
  4. Slogan

Outdoor advertising is also known as _________ advertising.

  1. Digital
  2. Out of Home
  3. Broadcast
  4. Print

A _________ is a set of interconnected web pages which usually includes a homepage.

  1. Classified Ads
  2. Banners
  3. Website
  4. Popups

______________ads appear between web pages that the user request.

  1. Websites
  2. Interstitial
  3. Sponsorships
  4. Email

TV advertising first appeared in USA in ___________.

  1. 1949
  2. 1974
  3. 1952
  4. 1901

___________ are periodic publications.

  1. Newspapers
  2. Banners
  3. Hoardings
  4. Magazines

When an advertiser sponsors an entire website, a section of a site or a specific page on a site, it is known as ____________.

  1. Websites
  2. Sponsorship
  3. Banner Ads
  4. Popups

The first commercial was transmitted on ______________.

  1. 1976
  2. 1958
  3. 1960
  4. 1970

The name of Indian Broadcasting Service was changed to _____________.

  1. All India Radio
  2. Indian Broadcast Company
  3. Vividhbharati Services
  4. FM Service

___________ advertising is the advertisements that attract the customers when they are out of their homes.

  1. Broadcast
  2. Outdoor
  3. Print
  4. Digital

_________ advertising enjoys special aspects, such as a large screen.

  1. Television
  2. Film
  3. Bill Board
  4. Hoarding

______ advertising gives personal touch because of the impact of the human voice.

  1. Newspapers
  2. Magazines
  3. Radio
  4. Bill Board

____________ advertising is also known as online advertising, is a form of advertising which uses the internet for promotions.

  1. Internet
  2. Outdoor
  3. Print
  4. Broadcast

Advertisements that appear to ‘pop-up’ in a new window as users browse a website are known as ___________ ads.

  1. Banners
  2. Popup ads
  3. Email
  4. Mobile

________ advertising takes the form of short commercials as well as sponsored programs.

  1. Radio
  2. Television
  3. Hoardings
  4. Magazines

Advertisements that are sent through ________ are known as email ads.

  1. Social Media
  2. Post
  3. Email
  4. Video

Outdoor advertising is also known ad _________ advertising.

  1. Mural
  2. Rural
  3. Political
  4. Green

__________ are printed in two sizes i.e standard size and tabloid size.

  1. Newspapers
  2. Magazines
  3. Poster
  4. Hoarding

In India, the first radio program was aired in the year __________.

  1. 1909
  2. 1923
  3. 1978
  4. 1945

In India, television was launched in the year __________.

  1. 1959
  2. 1970
  3. 1945
  4. 1978

______ form of outdoor advertising induces action at the stores.

  1. Transit ads
  2. Sandwichman
  3. Hoardings
  4. Point of Purchase

_____________ publication has the highest average issue readership in India.

  1. Hindustan Times
  2. Dainik Bhaskar
  3. Dainik Jagran
  4. Times of India

________ medium has the highest share of advertising revenue in India.

  1. Magazines
  2. Newspaper
  3. Radio
  4. Transit ads

____________ refers to the number of times the target audience is exposed to a message during a specified period.

  1. Reach
  2. Continuity
  3. Frequency
  4. GRP

__________ objectives can be measured in numerical terms.

  1. Sales
  2. Communication
  3. Media Research
  4. Media Buying

_________ is not a rational method of preparing advertising budget.

  1. Task
  2. Market Share
  3. Unit of Sales
  4. Arbitrary

Advertising campaign has _______ theme.

  1. Multiple
  2. Double
  3. Single
  4. No

_________ are the goals that the chosen media needs to accomplish.

  1. Media Research
  2. Media Buying
  3. Media Planning
  4. Media Objective

Under __________ media scheduling strategy, advertiser starts on a lower scale and gradually increases as the season peaks.

  1. Teaser Step-down
  2. Teaser Step-up
  3. Seasonal
  4. Steady

A gross rating point is calculated by multiplying _________ by average frequency.

  1. Continuity
  2. TRP
  3. Scoring
  4. Points Reach

Availability of ________ influences the amount of ad budget.

  1. Products
  2. Media
  3. Funds
  4. Reach

__________ refers to buying time and space in the media.

  1. Media Research
  2. Media Buying
  3. Media Planning
  4. Media Objective

_____________ means a number of times the target audience is exposed to the message within a specified period.

  1. Reach
  2. GRP
  3. Continuity
  4. Frequency

___________ objectives are framed by sales/marketing department.

  1. Sales
  2. Communication
  3. Media Research
  4. Media Buying

In ___________ media scheduling strategy, advertiser advertises every alternate month.

  1. Alternate
  2. Steady
  3. Pulsing
  4. Seasonal

________ method of advertising budget considers the objectives for allocating funds.

  1. Market Share
  2. Competitor’s Parity
  3. Task
  4. Arbitrary

In ___________ scheduling strategy, the advertiser runs the ad steadily as the season approaches.

  1. Alternate
  2. Steady
  3. Pulsing
  4. Seasonal

In ________ method of advertising budget, the advertiser decides to spend the amount on advertising equivalent to the amount spent by the competitors.

  1. Market Share
  2. Competitors
  3. Parity Task
  4. Arbitrary

__________ refers to the process of choosing the media for advertising purpose.

  1. Media Scheduling
  2. Media Planning
  3. Media Selection
  4. Media Research

___________objectives are quantitative in nature.

  1. Sales
  2. Communication
  3. Media Research
  4. Media Buying

Under _________ method, whatever funds are available with the company are spent on advertising.

  1. All You Can Afford
  2. Arbitrary
  3. Go For Broke
  4. Task

__________ is a media objective.

  1. Awareness
  2. Brand Image
  3. Corporate Image
  4. Reach

One cannot use all possible media due to __________ constraints.

  1. Place
  2. Variety
  3. Budget
  4. Research

________ objectives are qualitative in nature.

  1. Sales
  2. Company
  3. Communication
  4. Department

In the_________method of advertising budget, the advertiser considers a certain percentage of sales as the amount to be spent on advertising.

  1. Share of Profits
  2. Percentage of Sales Method
  3. Unit of Sales Method
  4. Share of Market Method

Under _________ media scheduling strategy, there is heavy advertising followed by hiatus and again heavy advertising.

  1. Flighting
  2. Bursting
  3. Pulsing
  4. Steady

_________objectives enable a firm to achieve its targets with special reference to sales, market share, and profit.

  1. Communication
  2. Sales
  3. Media Research
  4. Media Buying

__________ method is subjective method of setting advertising budget.

  1. Percentage of Sales
  2. Market Share
  3. Arbitrary
  4. Task

____________refers to programming of media insertions.

  1. Media Planning
  2. Media Research
  3. Media Scheduling
  4. Media Buying

________approach measures the results of an advertising campaign.

  1. DAGMAR
  2. GRP
  3. TRP
  4. Media Planning

The four main steps of DAGMAR model are awareness, comprehension,conviction and ____________.

  1. Audience
  2. Promotion
  3. Action
  4. Objectives

Action is the __________ step in DAGMAR model.

  1. First
  2. Final
  3. Second
  4. Third

________ incldes all communication vehicles that are available to the marketer to promote the products.

  1. Methodology
  2. Money
  3. Markets
  4. Media

___________ media scheduling strategy is not adopted by any advertisers.

  1. Alternate
  2. Step Down
  3. Steady
  4. Seasonal

Media ___________ refers to the ability of the media to adapt to changing needs of the advertiser.

  1. Flexibility
  2. Language
  3. Restrictions
  4. Budget

___________ is an element of media mix.

  1. Target Audience
  2. Advertiser
  3. Advertising Agency
  4. Methodology

__________ of the advertising medium may be transferred to the advertised product.

  1. Prestige
  2. Flexibility
  3. Language
  4. Restrictions

Under __________ advertising budget method, no arithmetic formula or fixed rule is followed.

  1. Fixed Guidelines
  2. Task
  3. Subjective
  4. Market Share

The ________ will have to decide the budget amount and the allocation of the advertising funds.

  1. Media Strategist
  2. Media Planner
  3. Media Researcher
  4. Media Owner

Media ___________ have to be booked in advance especially incase of popular media slots.

  1. Strategy
  2. Language
  3. Prestige
  4. Space & Time

In the ________ media scheduling strategy, as the season approaches, there is heavy advertising which is reduced when the season starts declining.

  1. Teaser Step-up
  2. Step Down
  3. Seasonal
  4. Bursting

____________includes mechanical considerations to undertake advertising campaign.

  1. Methodology
  2. Money
  3. Markets
  4. Media

_______ deals with how the advertising is scheduled over the planning period.

  1. Continuity
  2. GRP
  3. Frequency
  4. Reach

_________once said “Every ad is a long term investment in the personality of a brand”.

  1. Russel Colley
  2. William Stanton
  3. David Ogilvy
  4. Philip Kotler

___________ is a time-table showing the date, timing, size, number of advertisement, etc. to be placed in the selected media.

  1. Media Schedule
  2. Media Research
  3. Media Buying
  4. Media Planning

____________is a media plan designed to achieve media objectives.

  1. Media Objective
  2. Media Strategy
  3. Media Planning
  4. Media Buying

Under________method, systematic steps are involved for deciding advertising budget.

  1. Market Share
  2. Percentage of Sales
  3. Task
  4. Subjective

The advertiser must ___________ to find out whether the objectives are achieved.

  1. Follow-up
  2. Plan
  3. Execute
  4. Analyze

____________ is essential to assess the performance of any activity.

  1. Allocation
  2. Evaluation
  3. Selection
  4. Implementation

The advertiser develops___________by blending the four elements of media mix i.e. markets, money, media, methodology.

  1. Media Buying
  2. Media Research
  3. Media Planning
  4. Media Strategy

_______ are the restrictions placed either by the Government or by the media itself.

  1. Media Restrictions
  2. Media Planning
  3. Media Buying
  4. Media Scheduling

The __________ has to decide on the media objectives.

  1. Media Strategist
  2. Media Researcher
  3. Media Planner
  4. Media Owner

The first step in DAGMAR model is _____________.

  1. Unawareness
  2. Awareness
  3. Conviction
  4. Comprehension

In __________ appeal, the advertiser may dramatise the discomfort or negative the situation for the non-user of the product.

  1. Positive
  2. Rational
  3. Negative
  4. Emotional

_________ is a buying motive.

  1. USP
  2. Selling Point
  3. Comfort
  4. Visualization

_____________ is prepared by the account executive or by creative brief team.

  1. Creative Process
  2. Appeal Buying
  3. Motive Creative
  4. Brief

In___________ visualization technique, the visualizer may analyze successful ads of competitors and generate a new ideas.

  1. Analyzing Competitive Ads
  2. Story Construction
  3. Divergent Thinking
  4. Rough Layouts

_________ products require a lot of time and effort on the part of customers to make a buying decision.

  1. Low Involvement Products
  2. High Involvement  Products
  3. Second-Hand Products

Consumer durables of high value are often bought on the basis of __________appeal.

  1. Rational
  2. Emotional
  3. Moral
  4. Fear

Common people, models, animated characters, professionals etc. are various types of ___________.

  1. Copy Writer
  2. Visualizer
  3. Art Director
  4. Endorsers

The ___________approval is required to finalize the ad campaign.

  1. Ad Agency
  2. Advertiser’s
  3. Management
  4. Director

In the _______ technique of visualization, sketching an outline of a rough layout can also be used as a technique to develop new ideas.

  1. Divergent Thinking
  2. Brain Storming
  3. Rough Layouts
  4. Observation

In __________ technique of visualization, one person’s idea would stimulate someone else and the combined power of group could generate better ideas.

  1. Story Construction
  2. Brain Storming
  3. Observation
  4. Rough Layouts

_________ is an example of low involvement product.

  1. Automobiles
  2. Real Estate
  3. Biscuits
  4. Precious Stones

The _________ attempts to influence the audience regarding the superiority of the endorsed brand.

  1. Copy Writer
  2. Visualizer
  3. Art Director
  4. Endorsers

_________ is a must to create top of mind awareness.

  1. Creativity
  2. Appeal
  3. Selling Point
  4. Features

The low involvement products are generally ________ products.

  1. Non Durable
  2. FMCG
  3. Cheap
  4. Durable

____________ is a technique of visualization.

  1. Appeal
  2. Observation
  3. USP
  4. Buying Motive

The purpose of ____________ is to give the copywriters and graphic artists the direction to come up with an effective ad.

  1. Creative Process
  2. Appeal
  3. Buying Motive
  4. Creative Brief

Moral appeal attempts to draw audience attention to what is ___________.

  1. Wrong
  2. Right
  3. Bad
  4. Inappropriate

In ___________ technique of visualization, the visualizer may observe the people at different places to generate ideas for the ad.

  1. Meditation
  2. Rough Layouts
  3. Observation
  4. Attribute Listing

_________ refers to a person who supports and recommends a product in the advertisement.

  1. Visualiser
  2. Copy Writer
  3. Art Director
  4. Endorsers

In the case of __________ products, a person may take a quick buying decision, even in the case of expensive products, when a stimulus is provided.

  1. Low Involvement
  2. First Hand
  3. High Involvement
  4. Second Hand

In __________ technique of visualization, the visualizer may list out all possible attributes of the product and of the target prospect.

  1. Meditation
  2. Attribute Listing
  3. Observation
  4. Story Construction

____________ refers to the intentions behind purchases.

  1. Appeal
  2. USP
  3. Selling Points
  4. Buying Motives

________ is the outline of instructions for work to be done by the creative team of the advertising agency.

  1. Creative Process
  2. Visualization
  3. Creative
  4. Brief Layout

In ___________ appeal, the advertiser tries to exploit the emotions of the people such as affection, pride, etc.

  1. Rational
  2. Emotional
  3. Positive
  4. Negative

____________ is a creative imagination of ideas for advertising.

  1. Analysis
  2. Interpretation
  3. Visualisation
  4. Execution

The goal of ________ is to capture the customer’s attention with one catchy sentence which may persuade them to purchase the product or service.

  1. Buying Motive
  2. Selling Point
  3. USP
  4. Appeal

The advertising model suggested for high involvement products consist of three stages: Cognitive, ___________ & Conative.

  1. Awareness
  2. Attractive
  3. Affective
  4. Action

The creative brief team must focus on developing a ___________.

  1. Single-Minded Proposition
  2. Buying Motive
  3. Appeal
  4. Features

__________ is the earnest request or a plea to the prospect.

  1. Selling Points
  2. USP
  3. Appeal
  4. Buying Motive

In _________ involvement products, customers are emotionally and physically less involved in the purchase of the product.

  1. High
  2. Low
  3. No
  4. Some

On the basis of the level of involvement of consumers, while buying products, products can be classified as high involvement products and ___________products.

  1. No Involvement
  2. More Involvement
  3. Far Involvement
  4. Low Involvement

__________ attempts to induce action on the part of the prospect.

  1. Response
  2. Visualization
  3. Appeal
  4. Creative Process

___________ are special indicators of a product.

  1. Selling Points
  2. Appeal
  3. Buying Motive
  4. Visualization

________endorsement if used effectively, makes the brand stand out and facilitates instant awareness.

  1. Satisfied Customers
  2. Announcers
  3. Professionals
  4. Celebrity

_______ minded proposition means a key message that is communicated to the target audience.

  1. Single
  2. Triple
  3. Double
  4. Multiple

The advertising model suggested for low involvement products consist of three stages: Cognitive, Conative & ______________.

  1. Awareness
  2. Attractive
  3. Affective
  4. Action

Love and affection is an important ___________ motive.

  1. Selling
  2. Buying
  3. Promoting
  4. Bargaining

A __________ is an interpretation of the client’s wish.

  1. Creative Process
  2. Appeal
  3. Buying Motive
  4. Creative Brief

___________ is the heart and soul of advertising which makes it memorable.

  1. Buying Motive
  2. Creativity
  3. Appeal
  4. Selling Point

In _________ involvement products, customers are emotionally and physically more involved in the purchase of the product.

  1. High
  2. Low
  3. No
  4. Some

__________ in advertisement means developing innovative ideas to advertise the product in the market.

  1. Creativity
  2. Visualization
  3. Appeal
  4. Buying Motive

____________ should take into account the level of involvement that the customer has with the product.

  1. Advertising Appeal
  2. Advertising Media
  3. Advertising Strategy
  4. Advertising Agency

_____________ refers to the features or uses of the product or service which are used by the manufacturer to sell his products.

  1. Selling Points
  2. USP
  3. Appeal
  4. Buying Motive

Car is an example of ____________ involvement product.

  1. High
  2. Low
  3. No
  4. Medium

On the basis of the level of involvement of consumers, while buying products, products can be classified as low involvement products and ___________products.

  1. No Involvement
  2. More Involvement
  3. Far Involvement
  4. High Involvement

Customer __________ can be measured in terms of the amount of time and effort utilised by the customer in buying decision process.

  1. Involvement
  2. Loyalty
  3. Demand
  4. Choice

Pencil is a __________ involvement product.

  1. High
  2. Low
  3. No
  4. Medium

The use of celebrities in order to increase the sales and the recall value of the brand are called ____________ endorsement.

  1. Satisfied Customers
  2. Announcers
  3. Professionals
  4. Celebrity

_________ appeal is a negative emotional appeal.

  1. Fear
  2. Happiness
  3. Surprised
  4. Excitement

The concept of USP was developed by ______________.

  1. Philip Kotler
  2. Al Reis
  3. Rosser Reeves
  4. David Ogilvy

In _________ method of pre-testing, the advertisement is run on a small scale to find out its effectiveness.

  1. Sales Area
  2. Checklist
  3. Inquiry
  4. Consumer Jury

_________ copy in advertising focuses on the name and goodwill of the advertiser.

  1. Educational
  2. Humorous
  3. Institutional
  4. Descriptive

_________ is a title of brief explanation given to an illustration.

  1. Logo
  2. Caption
  3. Headline
  4. Copy

A ___________ is a plan that indicates where different elements of the ad are to be placed for effective presentation.

  1. StoryBoard
  2. Copy
  3. Animation
  4. Layout

__________ are typically simple, memorable phrases that are easily repeated.

  1. Headline
  2. Tagline
  3. Logo
  4. Body Copy

_________ is the starting or the top line of an ad, usually printed in bold type size.

  1. Headline
  2. Caption
  3. Slogan
  4. Body Copy

_________ copy makes use of series of questions expected to be answered by the readers.

  1. Questioning
  2. Narrative
  3. Educational
  4. Topical

__________copy makes use of questions to arouse interest of curiousity in theminds of the reader.

  1. Reminder
  2. Topical
  3. Questioning
  4. Educational

The _______ is conducted during the running of the ad campaign or after the completion of the ad campaign.

  1. Post Test
  2. Production Test
  3. Pre Test
  4. Advertising Test

________ copy tries to educate people on the use of the product, handling of the product, or on any social aspect.

  1. Compare & Contrast
  2. Educational
  3. Reminder
  4. Dialogue

Jingles are associated with ____________ advertisement.

  1. Newspapers
  2. Magazines
  3. Radio
  4. Outdoor

When all the elements of a layout are put together, it should work in___________.

  1. Unity
  2. Separation
  3. Random
  4. Difference

A ___________ is a blueprint for the advertisement which is designed by a layout designer.

  1. Copy
  2. Layout
  3. Story Board
  4. Animation

________ refers to the text in the advertisement which is written in multiple lines or paragraphs.

  1. Jingles
  2. Logo
  3. Headline
  4. Body Copy

_________ refers to the text of the ad message, having favourable information about the product.

  1. Body Copy
  2. Headline
  3. Logo
  4. Jingle

A layout is designed by _____________.

  1. Copy Writer
  2. Visualizer
  3. Layout Designer
  4. Art Director

_________ are those who write the copy of the advertisement.

  1. Copy Writer
  2. Layout Designer
  3. Art Director
  4. Visualizer

Storyboard is used in ______________ advertising.

  1. Television
  2. Newspaper
  3. Magazine
  4. Radio

_______ gives meaning to the illustration or pictures in the advertisement.

  1. Slogan
  2. Caption
  3. Tagline
  4. Logo

Atmosphere dominance, eye movement etc. are the principles of ___________.

  1. Jingles
  2. Layout
  3. Logo
  4. Slogan

An advertisement ___________ has several elements such as headline, caption, body copy, logo etc.

  1. Layout
  2. Story Board
  3. Copy
  4. Rough Layout

__________ is a line which is written at the end of an advertisement, which encourages people to respond.

  1. Company Signature
  2. Slogan
  3. Call to Action
  4. Jingle

The __________ are conducted before the advertising campaign is launched in the market.

  1. Post Test
  2. Production Test
  3. Pre Test
  4. Advertising Test

In _______ copy, the copywriter brings out a conversation between two or more people.

  1. Questioning
  2. Dialogue
  3. Reminder
  4. Narrative

Advertising effectiveness can be measured through pre-testing methods and___________ testing methods.

  1. Live
  2. Good
  3. Production
  4. Post

____________ are considered synonymous with slogans.

  1. Logo
  2. Tagline
  3. Headline
  4. Body Copy

_______ is also referred as recognition test.

  1. Readership Test
  2. Sales Technique
  3. Recall Test
  4. Opinion Test

Evaluating advertising ____________ refers to the process of finding out the effect of advertising.

  1. Effectiveness
  2. Mistakes
  3. Objectives
  4. Goals

The __________ method of testing advertising effectiveness requires more amount of money.

  1. Post Testing
  2. Pre Testing
  3. Production Testing
  4. Advertising Testing

There are two basic approaches to communicate advertising objectives, called as head and ________strategies.

  1. Tail
  2. Brain
  3. Heart
  4. Face

Product _________ shows the visuals of the product being used, consumed, or operated.

  1. Dramatization
  2. Animation
  3. Testimonial
  4. Demonstration

In __________ method of advertising effectiveness, the methods are more or less imaginary in nature.

  1. Post Testing
  2. Pre Testing
  3. Production Testing
  4. Advertising Testing

Through __________ method of advertising effectiveness, the advertiser can judge the success or failure of the advertisement.

  1. Post Testing
  2. Pre Testing
  3. Production Testing
  4. Advertising Testing

The __________ strategy can be used in the case of impulse purchase products such as chocolates, soft drinks, etc.

  1. Tail
  2. Brain
  3. Heart
  4. Head

___________ was first developed by Daniel Starch in the USA.

  1. Readership Test
  2. Sales Technique
  3. Recall Test
  4. Opinion Test

The __________ is conducted to find out the depth of impression which an ad leaves on the mind of the audience.

  1. Readership Test
  2. Sales Technique
  3. Recall Test
  4. Opinion Test

__________ is a process of making inanimate objects appear alive and moving.

  1. Dramatization
  2. Animation
  3. Testimonial
  4. Demonstration

The __________ strategy can be used in the case of durables like cars, air conditioner, etc.

  1. Tail
  2. Brain
  3. Heart
  4. Head

In _________ copy, the content is written in form of poetic verses and limericks to sell the product.

  1. Conditional
  2. Reminder
  3. Verse-Type
  4. Narrative

The ________ method of advertising effectiveness is conducted by the advertiser, ad agencies, and independent research organizations.

  1. Post Testing
  2. Pre Testing
  3. Production Testing
  4. Advertising Testing

__________ method is used to measure the change in the consumer behaviour towards a firm’s advertising.

  1. Recognition Test
  2. Sales Technique
  3. Recall Test
  4. Opinion Test

The ________ and testimonial approach is generally used only for hard cell.

  1. Demonstration
  2. Dramatization
  3. Animation
  4. Graphics

_______ is a positive statement by a satisfied customer, professional, or by a celebrity who endorses the product.

  1. Dramatization
  2. Animation
  3. Testimonial
  4. Demonstration

The _________ method of advertising effectiveness is always conducted by the advertiser or by the ad agency.

  1. Post Testing
  2. Pre Testing
  3. Production Testing
  4. Advertising Testing

The ___________ strategy makes use of rational appeal to influence the audience.

  1. Tail
  2. Brain
  3. Heart
  4. Head

____________ method of testing advertising effectiveness does not require more cost.

  1. Post Testing
  2. Pre Testing
  3. Production Testing
  4. Advertising Testing

________ refers to the presentation of advertising idea in a dramatized manner.

  1. Dramatization
  2. Animation
  3. Testimonial
  4. Demonstration

The credit for popularising __________ goes to George Gallup in the late 1920s in the USA.

  1. Recognition Test
  2. Sales Technique
  3. Recall Test
  4. Opinion Test

The _________ strategy makes use of emotional appeal to the audience.

  1. Tail
  2. Brain
  3. Heart
  4. Head

____________ is a small catchy phrase used in the ad, to sum up, the advertising message.

  1. Slogan
  2. Logo
  3. Illustration
  4. Body Copy

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