TYBCOM Commerce MCQ | Mumbai University 2021


Select the most appropriate answer from the options given below

  1. The_____concept rests on four pillars target markets customer needs Integrated Marketing and profitability. a)Product b)Production c)Marketing d)Holistic
  2. With the help of_____marketers can analyse customer behaviour.  a)Marketing Research b)Enterprise c)Production concept d)None of these
  3. ________is one of the pattern of target market selection. a)Full market coverage b) Half market coverage c)Middle market coverage d)All of these
  4. ______is an element of marketing mix. a)Profit b)Price c)Investment d)Plan
  5. _______is the part of the product that carries information about the product and the seller.  a)Channel b)Profit c)Label d)Decisions
  6. ______when registered becomes a Trademark.  a)Brand b)Product c)Patent d)Copyright
  7. In_______distribution system, two or more firms at the same level come together for marketing purposes.  a)Horizontal b)Multichannel c)Multi-level d)None of these
  8. ________includes to like discount coupons free samples etc. used to stimulate demand.  a)Public Relations b)Sales promotion c)Supply d)Publicity
  9. _______is one of the important steps in personal selling.  a)Blurring b)Prospecting c)Reporting d)Mentoring
  10. Ethics is a branch of______which is concerned with human conduct.  a)Physiology b)Psychology c)Philosophy d)Sociology
  11. _______marketing makes use of an electronic device such as a computer. a)Digital b)Green c)Rural d)Traditional
  12. ______is/are the main factors contributing to the success of brands in India. a)Unique selling proposition b)Innovation c)Consistency d)All of these
  13. _______ is also called as Cause-related Marketing.  a) The Product concept b) The Societal Marketing concept c) The Marketing concept d) The Selling concept
  14. _______ is the first step in Marketing Research.  a) Setting objectives b) Follow up  c) Defining the problem d) Creating Research design
  15. _______ is one of the techniques of CRM.  a) Market Segmentation b) Market Domination c) Customer Feedback d) Market targeting
  16. _______ refers to the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.  a) Market Position b) Marketing Mix c) Marketing Research d) Market Coverage
  17. _______ is the act of creating a distinct place in the minds of the customers.  a) Positioning b) Branding
    c) Pricing d) Labelling
  18. In______ pricing strategy, a firm offers the same product to customers at different
    prices. a) Skimming b) Penetration c) Differentiated d) Follow the leader
  19. _______ is the form of Multi-level Marketing. a) Pyramid Marketing b) Network Marketing c) Referral Marketing d) All of these
  20. Integrated Marketing Communication is a _______ activity.  a) One-time b) Occasional c) Continuous d) Rare
  21. _______ Marketing refers to catering to the specific needs of a small segment of consumers. a) Aggressive b) Niche c) Online d) Digital
  22. _______ refers to online commerce transactions between customers. a) B2B b) B2C c) C2C d) None of these
  23. _______ is not a suitable marketing strategy for Rural Markets. a) Syndicated Vans b) Banners c) Melas and Fairs d) Augmented Reality
  24. ________ is a strategy by market followers. a) Flank defense b) Flank attack c) Adapter d) Pre-emptive defense
  25. ________concept of Marketing aims at making the product widely available. a) Production b) Exchange c) Relationship d) Holistic
  26. ________is one of components of Marketing Information System. a) Marketing Mission b) Marketing Channel c) Marketing Mix d) Marketing Intelligence
  27. Usage rate is one of the bases of Market__________. a) Channel b) Distribution c) Segmentation d) None of these
  28. During _________ stage, the product is launched in the market. a) Introduction b) Growth c) Maturity d) Decline
  29. __________ is a strategy when a firm uses an existing brand name to introduce a product in a different product category. a) Brand Extension b) Brand Positioning c) Brand Equity d) Brand Deletion
  30. __________ internal factor influences pricing of the product.  a) Demand b) Cost  c) Competition d) Consumer
  31. Manufacturer to customer distribution channel is called as _________. a) Zero- level Channel b) Multi-Level Channel  c) Two-level Channel d) None of these
  32. _________ is one of the elements of promotion.  a) Transport b) Warehousing c) Packaging d) Logistics
  33. ________ is a step in personal selling.  a) Prospecting b) External Environment c) Internal Environment d) Perception
  34. Consumer organizations assist individual customers in __________. a) Legal matters b) Brand Selection c) Product selection d) None of these
  35. In rural marketing, most of the rural customers prefer to make payment by _______. a) Demand Draft b) Cheque c) Cash d) None of these
  36. Marketing Manager of a global firm does not face __________ challenge. a) Global Market b) Demographics c) Communication d) None of these
  37. _________refers to studying and collecting information about the operations and responsibilities of a specific job.  a) Job Design b) Job description c) Job analysis d) job specification
  38. _________ refers to putting right man for the right job. a) Selection b) Recruitment c) Placement d) None of these
  39. _________ is a technique of E-Selection. a) Group Discussion b) Campus interview c) Personal Interviews d) Keyword search
  40. Human Resource Development leads to _________. a) Personal Development b) Organisational Development c) Career Development d) All of these
  41. Performance appraisal is needed for ________. a) Managers b) Temporary Employees c) Permanent employees d) All type of employees
  42. ________ helps to improve an employee’s mental health and wellbeing. a) Counseling b) Mentoring c) Training d) Career guidance
  43. ________states that most employees dislike work and lack motivation. a) Theory Z b) Theory Y c) Theory X d) ERG Theory
  44. ________ is an act of stimulating someone or oneself to a desired course of action.  a) Motivation b) Morale c) Communication d) Emotional Quotient
  45. ________ is a feeling of injustice at the workplace. a) Grievance b) Attrition c) Counselling d) Engagement
  46. ________ popularized the concept of Learning Organisations through his book entitled “The Fifth Discipline”. a) Peter Drucker b) Henry Fayol c)Abraham Maslow d) Peter Senge
  47. Employee_________ is the extent to which employees feel passionate and committed to doing their job. a) Enrichment b) Engagement c) Enlargement d) Endowment
  48. Employee__________ involves giving the employees autonomy to take the right decisions. a) Empowerment b) Enrolment c) Education d) Experiment
  49.  ______means choosing the most suitable candidate for those who have applied for the post. a) Recruitment b) Selection c) Placement d) None of the these
  50. ______is a vertical expansion of a job by adding more responsibility and freedom to do it. a) Job simplification b) Job specification c) Job enrichment d) Job enlargement
  51.  ______is a component of Job description. a) Working conditions b) Training c) Qualifications d) Skills
  52. ______is a method of training wherein employees are transferred from one job to
    another. a) Counseling b) Understudy c) Job Rotation d) Case Study
  53. ______appraisal is conducted by various parties. a) Role Analysis b) Management by Objectives c) Ranking Method d) 360 Degree
  54. _____planning is a process of making arrangements to fill up the top important position in an organization.  a) Career b) Succession c) Human Resource  d) Employee
  55. ______is a financial motivation. a) Bonus b) Work Environment c) Appreciation d) Job Security
  56. ______leadership style is more suitable in family-run businesses. a) Bureaucratic b) Autocratic c) Laissez Fair d) Paternalistic
  57. Theory X of motivation is based______on assumptions of human resources. a) Positive b) Negative c) Positive and negative  d) Neutral
  58. _____is a type of competency. a) Organisational b) Core c) Technical d) All of these
  59. ______is an emerging employment pattern. a) Attrition b) Work from home c) Transformational d) None of these
  60. ______may be a cause of downsizing in organizations. a) Low Morale b) High absenteeism c) Cost reduction d) Low motivation

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Reference: Smart Notes, Manan Prakashan



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