TYBCOM Export Marketing Semester 6 Important Questions | Mumbai University

TYBCOM Export Marketing Semester 6 Important Questions Mumbai University Exam 2024

Unit/Module-1

• Discuss the various factors influencing branding decisions
• What are the factors determining export price?
• Explain factors influencing export pricing
• Discuss the various export pricing strategies
• Explain various product planning decisions in export marketing
• Problems on FOB Pricing below:

TYBCOM Export Marketing Semester 6 Important Questions

Unit/Module-2

• What are the factors influencing the choice of distributions channel in export marketing
• Explain the need for Insurance in Export Marketing
• Explain the various types of indirect channels for exporting
• What factors are considered while selecting mode of transport in export trade?
• Discuss the different sales promotion techniques in export marketing.
• Explain the advantages and disadvantages of direct exporting.
• Explain the advantages and disadvantages of indirect exporting.
• Discuss the importance of trade fairs and exhibitions in export marketing

Unit/Module-3

• Explain briefly the different methods of payment in export trade.
• Distinguish between Pre Shipment Finance and Post Shipment Finance.
• Discuss the procedure to Open letter of credit
• Explain the benefits of countertrade.
• Describe the role of SIDBI in export finance.
• Explain the role of EXIM bank in export finance.
• Explain the role of ECGC

TYBCOM Export Marketing Semester 6 Important Questions

Unit/Module-4

• Explain the registration of exporters with different authorities.
• Describe the Pre Shipment procedure in export
• Describe the steps involved in Quality Control and Pre-shipment Inspection.
• Explain the procedure involved in customs clearance of the export consignment.
• What is Shipping Bill? State its importance.
• Write notes on the Bill of Lading
• State the importance of commercial invoice