TYBCOM Marketing Research Semester-6 important questions | Mumbai University
TYBCOM Marketing Research Semester-6 Important Question of Mumbai University 2023
If you are searching for an Important question of TYBCOM Marketing Research semester-6 or Marketing Research semester-6 question papers, I must say you are right place. I have added an important question of marketing research module-wise check below with notes and old Mumbai university question papers of marketing research.
- What is Test Marketing? Explain different methods of Test Marketing.
- Discuss the methods of Price research/ Explain the Methods of price research.
- What is Price research? Explain factors influencing pricing.
- What is product research? explain the steps in new product development.
- What is Brand Research? Explain its importance.
- Explain the term Price Research. Discuss its importance.
- What is physical distribution research? explain its importance.
- Explain the difference between Physical distribution and SCM
- Explain the types of Physical distribution.
- Describe various elements of promotion with examples.
- Discuss the Components of supply chain management.
- Describe the difference between direct and indirect channels.
- What are the elements of Promotion research?
- Discuss the Importance of promotion of research
- Describe the scope of Advertising research.
- Explain the Pre & post testing methods of advertising effectiveness
- What are the techniques are their Post-Test?
- What is consumer research? Explain different methods of conducting consumer research.
- What are the different between consumer research and Motivation research?
- What are the objectives of consumer research?
- What is sales research? explain its significance.
- Discuss the scope of sales research.
- Explain various sources of data collection for conducting rural marketing research.
- Analysis the do’s and don’ts in rural marketing research
- Explain the features of Indian rural market
- Define global marketing. Explain the factors influencing global marketing.
- Discuss the needs of global marketing.
- Describe the scope of global marketing
- Explain the factors involved in organizing Marketing Research activity.
- What are the methods of organizing Marketing Research activity?
- Explain the different types of structures of organising In-house marketing department.
- What are the merits and demerits of professional research agencies?
- Explain the structure of Professional Marketing Research agencies.
- Write a note on services offered by Indian marketing research Bureau(IMRB) and Operations Research Group (ORG)
- What are the differences between HTA and ORG?
- Describe the agencies Nielson
- Packaging Research
- Product testing and test marketing
- Pre-testing Methods of Advertising Effectiveness
- Features of Indian Rural Markets
- Professional Standards
- Product Research
- Motivational research
TYBCOM Marketing Research Semester 6 PDF Notes
Paper pattern of Marketing Research subject
|Q.1 Objectives||20 Marks|
|Q.2 Answer any two of the following (three questions will be given in form a,b,c)||15 marks|
|Q. 3||15 Marks|
|Q.6 Write a Short Notes (Any four ) six questions will be asked||20 Marks|
How to write long answers to theory papers:
(1)Start with an introduction (2) draw a diagram or mind mapping of points (3) explain the points (4) conclusions
TYBCOM Business Economics Semester 6 important Questions